My partner, Taro just returned from an adventure filming and assisting artist Kristian Schmidt and photographer/marine conservationist, Shawn Heinrichs on an innovative photo shoot in the Philippines combining art, fashion and conservation awareness. The subjects? Professional model and mermaid Hannah Fraser, extreme athlete and the world’s top female proximity-flying base jumper, Roberta Mancino, and of course the majestic, gentle Whale Sharks that have the night sky imprinted on their bodies.
The hope is that if more people understand that sharks are more valuable alive than dead, the better chance we have of preserving our oceans and the oxygen we breathe.
Imagine only one year ago the Whale Sharks in this area were getting finned. Thanks to photography and awareness exposing the harms of shark finning, the village now runs eco-tours to view the sharks. As if that wasn’t heart-warming enough, now these sharks are part of art!
Above: Roberta Mancino an Italian skydiver, BASE jumper, wingsuit flyer and international model. She has participated in more than 7,000 skydives.
Shark Finning is Bad Business
88 million to 100 million sharks die every year for finning – all for a Chinese delicacy called Shark Fin Soup. 1/3 of open-ocean sharks are threatened with extinction. Shark finning is not only cruel it is totally unnecessary. Shark fins add no flavor, nutritional, nor medicinal value to the soup yet the soup is considered a symbol of prestige in China. The stronger the Chinese economy becomes, the more demand for the soup increases.
Besides how ruthless finning is (fishermen typically haul sharks out of the water, cut off their fins and toss them back to make more room on their boats where they then suffer up to 3 weeks before suffocating to death), there are much broader issues at stake.

Hannah Fraser, professional Mermaid, ocean environmentalist, performance artist and model, posing with the sharks. She is an underwater pro!
If Sharks Die, It Won’t Be Pretty
Because sharks are at the top of the food chain and have few predators, their numbers are slow to replenish when a population is overfished. At the rate things are going, we’re set to extinguish sharks entirely in only 10-20 years. Being apex predators, sharks keep the populations of everything else in the food chain in balance. Sharks are critical to the ocean because they keep the numbers of other fish and mammal species in check and weed out the sick, injured and dying so that populations of fish stay strong and healthy. Without sharks the balance of the ocean’s food chain is severely threatened. With an excess of fish eating all the algae, oxygen production on the water’s surface decreases. Climate change anyone?
What you can do:
- Do not patronize a restaurant if you see Shark Fin Soup on their menu. Tell friends and family to do the same. Organizations like WildAid are doing great work to advocate for sharks. Make a donation!
- Join me next summer along with Taro and Shawn Heinrichs on the Seva Trip of a lifetime! We’ll be swimming with Whale Sharks in Isla Mujeres, Mexico and raising money for WildAid. Subscribe to get the latest updates on the trip.

Above: Taro is the one the left in the scuba suit pictured with Hannah Fraser. Hannah made her childhood dream of swimming like a mermaid into a career. She can hold her breath forever!

Above: Roberta Mancino with Kristian Schmidt. When she is not modeling underwater or on land, she does it while jumping out of airplanes!

Above: Great one of Hannah Fraser with Kristian Schmidt in the background catching the shot.
This video captures the undercover investigation conducted by our friend Shawn Heinrichs who has been a champion for marine conservation. He and Taro have schlepped all over Asia documenting shark finning.





Yesterday I was flipping through the latest YJ at my chiropractor’s office and showing him your Jade ad and talking about how awesome and rad and fantastic you are – and then you go and do something like this and become even MORE amazing!! I adore you!!
Awww – you rock Elle! Adore you more! Aren’t these pics ridiculous?
Whale Sharks and Fashion Join Forces To Help Put An End to Shark Finning http://t.co/E2fFYIr7 via @Amy_ippoliti
These photos are incredible Amy! Wow! Even to catch a glimpse of whale sharks is difficult enough…I have travelled to Ningaloo (Australia), Philippines & Maldives in search of them and am STILL yet to see one. Thanks for sharing and for helping bringing more awareness about finnig – it is a horrific act of cruelty.
Thank you Shelley. You must come to Isla Mujeres with us – we will see Whale Sharks – they always do on the boat we’ll be on! Thank you for helping to spread awareness of this issue and thank you for your compassion.
Stunning Images! Whale Sharks and Fashion Join Forces To Help Put An End to Shark Finning http://t.co/BaD4a4NR
RT @Amy_Ippoliti Stunning Images! Whale Sharks and Fashion Join Forces To Help Put An End to Shark Finning http://t.co/xXu5ppAQ
Whale Sharks and Fashion Join Forces To Help Put An End to Shark Finning http://t.co/k960P7XN via @Amy_ippoliti #awesome #love #f-yea
You are such a good writer Amicita! Thanks for raising awareness. XO
Thanks, Leah! Please share it around and spread the awareness. <3
that last video makes me very sad. bringing awareness to issues like this is a powerful way to begin to bring this industry to a halt. I’ll do my part….
Thanks, Nature – I know, the video is a heart breaker, it is hard to believe…thank you for helping to spread the word. Glad you are coming with us to Isla!
http://www.e-activist.com/ea-campaign/action.handleViewInBrowser.do?ea.campaigner.email=ocB39dTquBBWAKYuVEIDM9rfETNni0nM&broadcastId=22096&templateId=15297
Whale Sharks and Fashion Join Forces To Help Put An End to Shark Finning – http://t.co/rSVEUmFy
RT @Bookyourdive Whale Sharks and Fashion Join Forces To Help Put An End to Shark Finning – http://t.co/rDCmfr8n
RT @Roberta_Mancino: We are not just waiting to see what is going to happen! We are actually doing something to change this world and… http://t.co/qmaZsKKb
whale shark and models. our @robertamancino swimming with sharks – http://t.co/zzbe0DrW #rprt #flight
http://t.co/PrB5Zlwk Roberta Mancino underwater modeling with whale sharks.
RT @cognitiobooks http://t.co/7jxgfClO Roberta Mancino underwater modeling with whale sharks.
Photo shoot in the Philippines combining fashion and conservation awareness with model and skydiver Roberta Mancino. http://t.co/PrB5Zlwk
Whale Sharks and Fashion Join Forces To Help Put An End to Shark Finning http://t.co/iWgFYqxI
RT @HannahMermaid Whale Sharks and Fashion Join Forces To Help Put An End to Shark Finning http://t.co/H8DXrBKM
Jesus! Shark finning is one of the most vile and disgustingly senseless practices we allow to happen! I am appalled at the Chinese and Japanese governments for not crushing this torture that has flourished in their countries in the name of gluttony! How can people have so little compassion and reason!!!!!!!!